Dressed in Dreams


Je is a 21 year old girl from the Philippines and an A.B. Multimedia Arts senior at De La Salle-College of Saint Benilde.

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All content by Marie Jesrhel Co unless stated otherwise. This blog is open to ad placements and sponsorships. For transparency, sponsored posts are tagged as sponsored.


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Fashion & Beauty - Top Blogs Philippines

Uniqlo Cast Announcement Party

Last May 16, I attended Uniqlo’s Cast Announcement Party at Intercontinental Hotel. Here are a few photos before the press launch started.

during registration, the venue was jam-packed with press people and bloggers

Dana, Tina, Gian & Adly, I invited these lovely girls. The more the merrier! :)

with Raiza, our outfits have the same school girl vibe

And now it’s starting! Can you guess who the four endorsers are?

Chris Tiu is a true sports figure, an inspiration for education (with two college degrees), he hosts, does commercial modeling and product endorsements, and also has his own business-all these while projecting a wholesome image.

After singing the TV ad jingle of a popular softdrinks brand, there was no stopping Nikki Gil from conquering local showbusiness. She loves hosting, singing, acting in movies and now even in theater. She is also a staunch protector of the environment and a popular product endorser just like Chris Tiu.

Funny and witty, Chito Miranda is a singer-songwriter, the main man of Parokya ni Edgar, a funk rock/alternative group that made ripples in the early 90s music scene. Their group gave Filipino rock music a truly unique sound that was loved by many Filipino music fans regardless of socio-economic status and age.

Iza Calzado is what you call a “triple threat:” can act, dance and sometimes sing. She is part of ABS-CBN‟s impressive roster of talents and is a co-host of ABS-CBN‟s hugely popular Sunday noontime show ASAP.

Chico and Delarmar were the event hosts, I love their radio show!!

All of my guesses (based on the silhouettes) were wrong but when the hosts started giving clues I got them all right! I know some of you are probably wondering why Uniqlo have local endorsers. I read a lot of comments regarding this on their Facebook page. I found this one really rude: “getting local endorsers cheapened the brand”. I find it annoying how some people develop this delusional sense of elitism when they buy imported goods. How pathetic and also, ironic because Uniqlo is known for their casual clothing that’s marketed to all types of people and not just for the upper class.

the Cast posing for a group photo

So anyway, here’s the reason why they got local endorsers… Uniqlo’s brand philosophy is “Made for All” and their company’s vision is to provide casual clothing that is made for all people regardless of age, gender, ethnicity or any other ways that define an individual. For them, the Uniqlo Cast plays a vital role in creating a bridge between the brand and us, Filipinos. As for me, I think the cast they picked is just right for their campaign.

with Mr. Katsumi Kubota, chief operating officer of Fast Retailing Philippines

My boyfriend told me a few days ago that he saw a bus with a huge Uniqlo ad plastered all over it. It seems like they’re really getting people hyped up before the grand opening on June 15. I left right after the press launch ended because I didn’t have our driver with me and it’s scary to commute alone late at night. But I managed to gather some info I may have missed (thank you google! haha).

group photo before we leave

The average price range of shirts is P790, jeans, bra top and polo shirts cost P990 but there will be huge discounts on June 15 to 21 so you can buy them for P590 only! Plus, they will be giving away free tote bags to shoppers with a minimum Php 2k single receipt purchase and to the first 500 customers daily from June 15 to 17. Mochi ice cream by Mochiko will also be served to the first 500 Uniqlo customers on their opening day!

my name’s misspelled ;_;

Thank you Uniqlo Philippines for inviting me! :) Don’t forget to drop by Uniqlo’s flagship store here in the Philippines at the 2nd floor of the Main Building in SM Mall of Asia on June 15! For updates, visit their website http://www.uniqlo.com/ph/ or Facebook page https://www.facebook.com/uniqlo.ph.

credits: Raiza Poquiz & Uniqlo Philippines for some of the photos

(Source: hurricanekitty)

Beat the heat with Uniqlo

It’s official! :) Uniqlo’s first store in the Philippines is set to open on June 15 this year at SM Mall of Asia. To those who are living under a rock, Uniqlo is Japan’s leading casual wear clothing retail chain with more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea.

Honestly, I’ve only recently heard of Uniqlo, because: a. I’ve never been out of the country, b. I’m not very brand conscious and c. I live under a rock. I found out about the brand a few months ago when I read the Japanese novel, Densha Otoko (Train Man) by Hitori Nakano wherein they mentioned Uniqlo. I’m still quite surprised that they are finally opening a flagship store in Manila and that I got first dibs because they sent me these two cute and super comfy shirts! :D

Some of you might find it unusual that I’m just wearing shirt & shorts in this post since I usually post photos of me sporting dressier outfits. But that doesn’t mean that I never wear casual clothing. In fact, shirts and shorts were my uniform this summer because I couldn’t stand the heat! Especially, last month when the weather was at its warmest. I just wanted to wear something that’s light and comfortable to keep me cool. And these shirts did a great job! I also loved the girly design and stretchy fabric. I can’t wait for June 15! I’ll definitely shop for shirts, jeans, leggings and polos at Uniqlo. Will I see you there? ;)

LIKE UNIQLO Philippines on Facebook for more exciting announcements.
photos by Grace de Luna, edited by me

(Source: hurricanekitty)